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Hard Launch, Soft Launch

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$26.38
$26.38 $38.99
SAVE 32% Sold out

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Two looks. Zero stress.

Wear Heart Breaker when the room needs you; slide back to Soft Launch when life does. Switch shades in minutes—no salon, no wait. High-gloss, chip-resistant finish that reads salon in photos and IRL. Built for back-to-back plans and outfit changes.

  • Little black dress
  • White button-down and denim
  • All-black everything
  • Red lip, gold hoops
  • Oversized blazer and tailored trousers
  • Cashmere crew and wide-leg denim
  • Trench coat, any season
  • Minimalist gold jewelry
  • First dates that matter
  • Girls' night energy
  • Brunch with the girls
  • Coffee meetings
  • Confidence on demand

1. Prep (Size & Buff)

VIDEO:prep-size-buff

  • Size all 10 nails to match your natural nails
  • Lightly buff surface until matte
  • Dust off with alcohol pad

2. Push Cuticles & Wipe

VIDEO:push-cuticles-wipe

  • Gently push back cuticles
  • Wipe with alcohol pad
  • Air-dry 10-15 seconds

3. Glue, Press, Hold

VIDEO:glue-press-hold

  • Apply thin, even glue coat
  • Press firmly from cuticle to tip
  • Hold 30 seconds per nail

4. Done

VIDEO:done

  • Avoid water for 2 hours
  • No oils for 4 hours
  • Lasts up to 14 days

View full step-by-step guide with videos →

Two complete at-home sets (Heart Breaker + Soft Launch), brush-on hold, tabs, file, buff, cuticle stick, prep pad.

Path A — Long wear (Glue)

  • Use when: one look for ~10–14 days.
  • Prep: file/shape, wipe with prep pad.
  • Apply: thin glue layer on nail + tip.
  • Press: 30–45s per nail; avoid water 1 hr.
  • Remove: soak in warm soapy water + oil; use remover to lift—no prying.

Path B — Event switch (Tabs)

  • Use when: 1–3 days per look; easy swap between plans.
  • Prep: same as above.
  • Apply: choose tab size, stick, press 20–30s.
  • Switch: peel from side after a warm soak; re-tab, re-press.
  • Note: tabs = gentlest; ideal for outfit changes/travel.

Tips

  • Don’t stack tabs + glue. Pick one path per wear.
  • Press thumbs last for cleaner application.
  • Oil after removal, then re-prep to reapply.
Hard Launch, Soft Launch

Hard Launch, Soft Launch

$26.38
$26.38 $38.99
SAVE 32% Sold out
View full details

Up to 2 Weeks Wear

10-Minute Application

High-Gloss Chrome

30 Nails • 15 Sizes

Why Solmere?

Minimalist styles. Salon-grade quality. Zero compromises.

Solmere Others
Exceptional Quality
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Innovative Design
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Customer-Centric
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Eco-Friendly Materials
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Lifetime Warranty
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Questions? We've Got You Covered

A hard launch introduces your product to the market in a bold way, aiming for maximum impact. In contrast, a soft launch allows for gradual roll-out and user testing, providing valuable feedback to refine your offering before the big reveal.

Choosing the right strategy depends on your product type, target audience, and business goals. A hard launch suits high-impact products needing immediate attention, while a soft launch is ideal for testing concepts and gathering user insights.

Absolutely! Our platform offers expert guidance throughout the process. From identifying your audience to creating effective marketing materials, we ensure you have the tools and knowledge needed for a successful launch.

Results vary; a hard launch often leads to immediate sales and market presence, while a soft launch focuses on gradual user engagement and insights. Both methods can create a solid foundation for future marketing efforts.

Yes, each approach has its risks. A hard launch may overwhelm your resources if not prepared, while a soft launch might slow momentum. Understanding these dynamics can help you mitigate risks and maximize your success.